BIOGRAPHY
Alex Weir started his Artist journey painting and drawing in his younger years. At the age of 11 he started Breakdancing then went on to DJ-ing at 14 and has been in the recording studio since he was 15 years old. Working as a bus boy he would spend his weekly earnings buying records and recording at the studio every Saturday Morning. Born in the Bronx NY in 1972 he grew up with the hip hop culture running through his veins. Being raised in South Florida he brought the culture with him, from Breakdancing, Graffiti, DJ-ing and ultimately rocking the MIC!
Weir's career spans the 1980's, 90's, 2000's and now. In 1989 he got his first record deal a with an independent record label in West Palm Beach called Cut It Up Def, a Miami Bass Hip-Hop record label. He then went on to open his own record label / company "8th Wonder Recordings" with partner and friend Eliezer Hernandez and together they released Weir's next 12" single, "Techno Trip Too Blast", also releasing singles from Quick, Blaze and Raw, Giani and more. In 1991 Weir then signs with Dynamix II records and releases a few record under the alias Alex J. Soon after, in 1992, Cut it Up Def calls on Weir once again to help produce some up and coming artist and DJ's. Weir was put to work with Cuban rapper Cecilio Fariñas in the studio to create a new Tropical Rap Spanish record entitled "Tumbalo", an anti Castro record. As Weir produced Cecilio's single, together they came up with his stage name "Machete" (before the Reggaeton record label and before the movie).
Weir knew at an early stage where music was headed to. Since Weir's first record in 1989 with Cut It Up Def, 12" single entitled "Jump On it", had a B side song called "Speakin' Span". Weir knew Spanish Rap was going to become a music genre on it's own in the years to come.
Weir and Machete teamed up with long time friend Rick Sosa a.k.a. Axion and together they formed the group "Pokoloko" as that was Weir's nick name as a little boy. From 1993 to1998 Pokoloko was changing the music game meanwhile remaining unsigned. Even though they were unsigned, the group kept appearing on Major Latin networks such as Telemundo performing there new style of Latin Dance Rap with infectious hooks. Weir then traveled and took the sound to some bigger cities in the U.S., South America and the Caribbean Islands. In 1995 Weir and the group signed with independent German Record label, "Dur Music" Weir travels to Puerto Rico and produces the first Spanish hardcore Hip-Hop Album in Puerto Rico with 14 rappers from the Island. The Album was entitled "Hip-Hop Alliance" "No Mel Syndicate", Weir received negative reviews from the press and some of the rapper weren't happy that Weir, from Ecuadorian decent, was the one to produce this Album. That didn't stop him from promoting the album here in the states as he returned to produce the first Pokoloko Album, "Matakuma". When this album was completed, Dur Music closed there doors and Weir had to battle for the Masters of the Matakumba project. This hurt the group and the guys took a hiatus. Traveling back and forth to New York, Weir realized he needed a music video to stand out from the rest of the independent artists. In 1998 Weir moves back to NY and begins to study film making and video editing. Once again he was preparing for his next hunch, the evolution of independent videos before youtube existed. Weir returned to the Palm Beaches in 2002, In 2004 Weir and Machete re-link and start producing there own low budget music videos that start getting there Latino Hip-Hop sound heard as it spread across the World. MTV Español picked up 2 of there videos and place them in rotation. Weir then starts to release the music independently via online before record companies sold there music online. At this time Reggaeton took over the latin market and the group was left behind with there Latin Hip-Hop sound. Soon after Weir's MTV video single "Moverse" takes off in Brazil and Weir then re-ignited his career as a solo artist. From years of traveling trying to make it, Weir always documented his trips and tours by filming behind the scenes and he ended up using the footage in his local reality /travel /music TV show called "The Pokoloko Show" that ran from 2008-2011.
Eventually Weir re-unites with high school friend and label mate Jock D, and acquire ownership of label Cut It Up Def Records, and then came the birth of Weir's first Music Documentary "The Bass that Ate Miami". Weir got heavy into production when he opened Dream House Studios, he took all his skills in audio and video and started his production / marketing company. He went on to then co-produce a theatre musical with partners Heather Storm and Gregory "Popeye" Alexander, "The Art Of The Pin UP Girls", a 1920's throwback extravaganza. Weir is currently still producing and planning the next come back.
